Hello! I’m Sarah - founder of Lanoira Australia, wife, and mum of three. My family is my world and my why, and this brand? It was never just a random idea. It was a pregnancy project that God threw my way - fun, fulfilling, and exactly what I didn’t know I needed at the time.
In 2023, two months away from giving birth to our daughter, my husband and I were standing in a carpark, about to head into Big W, gearing up for a house reset before baby number three arrived. He mentioned wanting to freshen up the house with a scent, and I immediately thought, not candles - not with our two adventurous boys around. Then we thought of air fresheners… and whew, you know the ones that zap you right in the throat? Not it. We wanted something that sprayed quality, sophistication, and gave that hotel lobby feel - fresh, elegant, and versatile.
As a creative at heart, I thought, “I’m going to see if I can make one - a room spray.” What followed was deep research, testing, procrastination, doubt, being inspired, and ultimately, stepping out in faith. Fast forward - Lanoira Australia was born. All hand-poured, one by one. No machines. Just time, heart, and intention behind every bottle.
I’ve always been someone who loves creating, exploring ideas, and learning (I research everything). I’ve been a personal trainer, started and stopped small businesses because I thought they had to succeed immediately — now I know better. Life has its highs and lows, and if you stay the course, you’ll grow through it all.
Lanoira isn’t just a “mum brand.” It’s for anyone who loves thoughtful, beautiful things. I say sophistication a lot - not in a snobby way, but in the sense of care, detail, and intention. We want our products to add to your space in a way that feels refined and makes you feel good!
We do our best to make mindful, better choices when it comes to ingredients and packaging. While not everything can be 100% pure (because nearly everything goes through some sort of process), we adapt and evolve as cleaner options emerge. We value progress over perfection.
Outside of this business, I’m the youngest sibling, I love going to church with my family, movie nights with the kids, being outside - but also love a good couch session. I love trying new food (not necessarily cooking it… more the end result), and I enjoy laughing... a lot - the ribs got to start hurting.
At the heart of it all, I believe in taking the leap. I started this in a full, chaotic, beautiful season of life. And if I can do that, honestly - so can you. Whether it’s a business, a creative project, or just choosing to believe in your own ideas again - go for it. Be patient with yourself, learn along the way, and don’t wait for perfect conditions.
We’re just getting started, and I’d love for you to be part of this journey because there’s so more to come. 🤍